Privacy Policy
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Privacy Policy

Yili Innovation Center Europe B.V. endeavors to protect the privacy of users of its Website. Please read this Privacy Policy carefully and in full before registering, placing an order or otherwise using the Website at


In this Privacy Policy, the following definitions apply:

Applicable Privacy Legislation:
Applicable Privacy Legislation, including the General Data Protection Regulation (“GDPR”) and the relevant national implementation acts.

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data.

Personal Data:
Personal Data concerns any information concerning an identified or identifiable natural person that is Processed by Yili Innovation Center as described in Article 3 of this Privacy Policy.

Privacy Policy:
The present Privacy Policy.

An operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


Yili Innovation Center or “we”:
Yili Innovation Center Europe B.V.
Bronland 12E-1 (Plus Ultra)
6708 WH Wageningen
The Netherlands
Chamber of Commerce number: 59903562


2.1 This Privacy Policy applies to every use of the Website by you and governs the Processing of Personal Data via the Website. Yili Innovation Center is the Controller for this Processing.

2.2 The Website contains references to websites of third parties (for example hyperlinks, banners or buttons). Yili Innovation Center is not responsible for compliance with the Applicable Privacy Legislation by these third parties. We recommend you to carefully read the privacy policies of the third party websites you are visiting.


3.1 We may collect the following Personal Data from you:

a. Name;

b. e-mail address;

c. Personal Data provided by you depending on your message at the contact form.

3.2 Via our Website we do not collect sensitive Personal Data such as passports and health data.

3.3 Personal Data may be collected by us:

– when filling in the contact form on the Website

– when sending an email to one of the addresses shown on the Website

3.4 We will only Process the Personal Data in accordance with Applicable Privacy Legislation as described in this Privacy Policy.


4.1 We collect and Process your Personal Data solely for the purposes specified below:

a. Communication: Your Personal Data may be used to communicate with you about your or our products and services and to inform you of matters that are important for the use of the Website and the handling of any complaints. This Processing of Personal Data may be necessary for purposes of a legitimate interest pursued by Yili Innovation Center, namely to conducts its normal business (article 6 paragraph 1 section f GDPR).

b. To do business: when we are doing or preparing business contracts we may need to process you personal data. This may be necessary for the performance of a contract or to pursue our legitimate interests.

c. Improving our services, this processing is based on a legitimate interest.

4.2 If we intend to further Process the Personal Data for a purpose other than that the Personal Data have been collected, we will provide you with information about that other purpose and all relevant further information before that further Processing.


5.1 We will only disclose Personal Data to third parties where required by law or to our employees, contractors, designated agents, or third-party service providers if necessary for the purposes described in this Privacy Policy, including third-party service providers who provide services to us or on our behalf. Third-party service providers may include, but are not limited to hosting providers. These third-party service providers may be located outside of your jurisdiction. We also share Personal data of you within the Yili Group, which means that we may share your information with Inner Mongolia Yili Industrial Group Co., Ltd (China) and Yili Innovation Center Oceanie in New Zealand. This will involve transferring your data outside the European Economic Area (EEA), such as China and New Zealand.

5.2 If and insofar as we transfer Personal Data with parties in countries outside the EEA that do not have an adequate level of protection, we will agree with these parties data protection provisions set by the European Commission, so called Standard Contractual Clauses. A copy of the agreed standard provisions can be requested by you at Yili Innovation Center. Please contact us if you would like to obtain additional information on the transfer of Personal Data out of the EEA.


6.1 We take appropriate organizational and technical security measures to protect your Personal Data and to prevent misuse, loss or alteration thereof. In addition, we limit access to Personal Data to those employees, agents, contractors and other third parties who have a need to have access. Also the aforementioned persons involved are bound by a confidentiality obligation, either in their employment agreements or (data processor) contracts.

6.2 We have internal safety guidelines in place including a data breach policy in which is described how to deal with a suspected Personal Data breach. We will notify the relevant supervisory authority and the data subjects involved if required under Applicable Privacy Legislation.

6.3 We store your Personal Data which we collect via the Website on servers in [and outside] the EEA, including China and New Zealand]. The storage can involve transferring your data outside the EEA. Reference is made to article 5.2 of this Privacy Policy.


7.1 We do not store your Personal Data any longer than necessary for the purposes for which we collect the Personal Data.

7.2 You can request Yili Innovation Center to delete the Personal Data at any stage. If the Personal Data are no longer required for the purposes for which we collected or otherwise Processed the Personal Data, and there is no legal obligation for Yili Innovation Center to retain the data, we will remove the Personal Data.


8.1 Yili Innovation Center uses cookies to ensure that the Website functions properly.

8.2 Cookies are small pieces of information that are stored by the browser on your computer. Yili Innovation Center uses different types of cookies for different purposes.

a. Functional cookies: cookies that are necessary for the Website to function properly, including cookies that are necessary to create an account;

b. Analytical cookies: cookies that ensure that insight can be gained into how you use (parts of) the Website, so that Yili Innovation Center can improve the Website and that it fits as well as possible with what you find interesting and important. Yili Innovation Center does not use the data obtained with these cookies to study the use of the Website at an individual level, but only at an aggregated level.

8.3 We only use third party cookies to improve the quality and effectiveness of the Website. For example, it uses Google Analytics, which is set up in a privacy-friendly manner. Google Analytics Processes the IP addresses for Yili Innovation Center.

8.4 Most browsers are set to accept cookies by default. You can set the browser to disable cookies or indicate when a cookie is being sent. However, it is possible that some functions and services of both Yili Innovation Center and other websites do not function properly if cookies are disabled.


9.1 You have the right to request access to your Personal Data. This enables you to receive a copy of the Personal Data we hold about you.

9.2 You have the right to request rectification of the Personal Data that we Process about you. This enables you to have any incomplete or inaccurate Personal Data we hold about you corrected.

9.3 You have the right to request erasure of your Personal Data. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to Process it.

9.4 You have the right to object to Processing of your Personal Data where we are relying on a legitimate interest. Insofar as the Processing of your Personal Data takes place for direct marketing purposes, we will always honour your request. For Processing for other purposes, we will also cease and desist Processing, unless we have compelling legitimate grounds for the Processing which override your interests, rights and freedoms or that are related to the institution, exercise or substantiation of a legal claim.

9.5 You have the right to request restriction of Processing of your Personal Data.

9.6 You have the right to request to transfer your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

9.7 We may request specific information from you to help us confirm your identity and your right to acces, and to provide you with the Personal Data that we hold about you or make your requested changes.

9.8 The exercise of the abovementioned rights is free of charge. We will provide you with information about the follow-up to the request immediately and in any case within one month of receipt of the request. Depending on the complexity of the request and on the number of requests, this period can be extended by another two months. We will notify you of such an extension within one month of receipt of the request. Applicable law may allow or require us to refuse your request. If we cannot provide you with access to your Personal Data, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

9.9 If your requests are manifestly unfounded or excessive, in particular because of the repetitive character, we will either charge you a reasonable fee or refuse to comply with the request.


10.1 For any questions, complaints or in the event that you wish to make use of one of the rights mentioned in Article 9 of this Privacy Policy, you can contact us via the contact details below:


Yili Innovation Center Europe B.V.
Bronland 12E-1 Plus Ultra
6708 WH Wageningen
The Netherlands

Email address:

Telephone number:

+31 (0) 85 044 1190


11.1 In addition to the above mentioned rights you have the right to lodge a complaint with a supervisory authority, in particular in the EU Member State of your habitual residence, place of work or of an alleged infringement of the GDPR at all times.


12.1 Yili Innovation Center is entitled at all times to delete your account without notice. In such a case, Yili Innovation Center owes no compensation to you as a result of the termination of the account.

12.2 Yili Innovation Center reserves the right to change this Privacy Policy on a regular basis. It is your responsibility to regularly review the applicable conditions. This Privacy Policy is last amended and revised in September 2018.

12.3 If a provision from this Privacy Policy is in conflict with the law, it will be replaced by a provision of the same purport that reflects the original intention of the provision, all this to the extent legally permissible. In that case, the remaining provisions remain applicable unchanged.